Mumbai: Homegrown Hindi GEC, The Q has strengthened its leadership team with the appointment of Sujata Samant as head of marketing. Samant joins the channel with immediate effect and she will report to the chief operating officer, Krishna Menon.

In her role at The Q, Samant will be responsible for driving the channel’s marketing and communications strategies spanning strategic partnerships, branding, marketing campaigns, and corporate communications, the channel said in a statement on Monday.

Welcoming Samant on board, Krishna Menon said, “Sujata has had a fantastic track record and I am confident that her experience in building entertainment brands with a constant rigor for innovation will lead our business to further heights and set new benchmarks in the Hindi television space."

A content marketing and brand champion, Samantcome with 14 years of industry experience. She has been instrumental in building media and entertainment brands such as ZEE TV,  ZEE Cinema, and Movies Now. Prior to joining The Q, Samant was associated with ZEE TV.

"Owing to its differentiated content offering, The Q has already witnessed incredible growth within a short span of time. Although a young channel, The Q currently enjoys a strong position in its category unlike any other," said Samant on her appointment.