Mumbai: In line with its aim of driving impact through journalism, the News18’s channels – News18 Madhya Pradesh / Chhattisgarh and News18 Rajasthan have announced two news campaigns - “Sabki Sehat, Sabse Zaroori” and “Paani ke Liye Parampara Bachao, respectively.

“Paani Ke Liye Parampara Bachao” is a month-long campaign by News18 Rajasthan which calls attention to the problem of water scarcity and reminds people that the solution to this grave problem may be hidden in the past. As part of the campaign, the channel will urge people of the state to adopt several indigenous techniques for water conservation via this initiative.

The campaign has already received support from all quarters including the state governor Kalraj Mishra, the union I&B Minister Anurag Thakur, the union MOS for Parliamentary Affairs, Arjun Meghwal, tate PHED minister Dr B.D Kalla and Jaipur Mayor Sheela Dhabai who came on-air in support of our cause, said the network in a media statement.

“Sabski Sehat Sabse Zaroori” by News18 MadhyaPradesh / Chhattisgarh is another three to four weeks long campaign which aims to engage with key stakeholders to examine ways and means of strengthening the healthcare system of Madhya Pradesh & Chhattisgarh. The campaign will endeavour to highlight both the progress made as well as some gaps that remain in making quality healthcare available to all sections of society. It will also pick up the issue of the widespread prevalence of quacks in the state. This campaign has also been well received with the health minister of Madhya PradeshVishwas Sarang & the health minister Prabhu Ram coming out in support of the campaign.