Mumbai: Fujifilm India Pvt Ltd, a global player in camera and imaging technologies, has announced the elevation of Arun Babu from general manager, EID & optical device to the head of division - electronic imaging, optical devices, and Instax division. The elevation will come into effect on 11 October.

In his new role, Babu will be responsible for the general management of all the three divisions and looking after the end-to-end operations of the combined divisions, said the company in a statement.

As he takes on this new role, Fujifilm India is hopeful to further establish itself in the Indian photographic industry and strengthen its commitment towards delivering world-class innovative camera products, it added.

“Under the leadership of Arun Babu, our camera division has witnessed tremendous growth over the years. In this new role, he will be looking after our complete camera offerings and scale the business to new heights," said Fujifilm India MD Koji Wada, welcoming Babu on board.

Babu had joined Fujifilm India in May 2018 and since then has been responsible for the growth and success of Fujifilm cameras in India. In the past, he has been associated with companies like Sony and Videocon.

A post-graduate in business administration from IMSCD&R Pune University, he has more than 18 years of experience working in the industry in various roles.

“Instax cameras and accessories have been doing extremely well with the audiences in the past. The cameras have been performing well with the youth and I hope that I am able to take this growth to the next level," said Babu on his new role.