Mumbai: Online investment platform Upstox (also known as RKSV Securities) has launched a short film urging individuals to invest as part of its #StartKarkeDekho campaign.

This Diwali, the brand is asking people to take an auspicious step towards their financial journey and encourages them to invest in their future through a fun, quirky, and celebratory campaign. 

The short film shows the main character Akash, a young man facing discouragement every time he takes any decision. The pandit ji he consults only has one thing to say to him - "muhurat sahi nahi hai." Throughout his whole life, he's been just about to do something he really wants, but pandit ji doesn’t let him by saying ‘muhurat sahi nahi hai’. It is only when he invests with Upstox, he knows and is confident that #YehMuhuratPerfectHai and does not feel the need for any approval.  

EMBED: https://twitter.com/upstox/status/1454410014001565702 

Through Akash’s journey, this Diwali, Upstox is urging all individuals to invest and conveys a message that there’s never a wrong time to take the first step towards your financial journey. Additionally, the brand has augmented its platform this Diwali with a suite of new features and intuitive design, is promising to make investments all the easier and effortless.