MUMBAI: Airtel digital TV has decided to offer voice feeds of twelve different channels in multiple languages.

The company‘s DTH customers can choose to have voice feeds in languages other than the only default option available to other customers on other distribution platforms. 
 
The channels that could be seen with multiple voice feeds on the service would be Cartoon Network, Pogo, Hungama, Disney XD, Disney Channel, Discovery, Fox History, Nick India, NGC Animal Planet, TLC and What‘s on Airtel-Help Channel.

Said Bharti Airtel chief marketing officer DTH services Sugato Banerji, "Content has always been central to Airtel digital TV‘s endeavours. One of the key reasons for a growing proportion of our customers coming from outside the top 300 towns is the preference and availability of regional content. With familiarity to more than one language being lesser outside these top 300 towns, availability of entertainment in a language of choice is a key customer need that is spurring the uptake of DTH as a category.  
 
"Our consumer research has shown that content itself is the key driver of viewer choice. Whether small or big town, the viewer is still keen to watch high quality relevant content available in niche genres like Kids, Lifestyle, Infotainment, which is why we have been focussing on getting the language feeds on these genres activated as soon as they are available."

The service will be free for customers all across India.