Mumbai: Sony Pictures Networks India (SPNI) has returned as a broadcast partner for the second edition of the Lanka Premier League (LPL). The broadcast network has signed an agreement with the official franchise and broadcast holder of LPL - the IPG Group.
The agreement between Sony Pictures Networks India and the IPG Group includes the television and digital transmission of the LPL, which is set to be played between 5 December and 23 December.
All Lanka Premier League matches will be telecasted live between Sony Six and Sony Ten channels and livestreamed on its on-demand OTT platform, SonyLIV.
‘The appetite for cricket in India is huge and our aim is to bring the best of international cricketing action to our fans in India. With the onboarding of the Lanka Premier League, we want to provide our viewers with some high-energy T20 cricket throughout December,” said SPNI chief revenue officer of distribution and head of sports business Rajesh Kaul.
The LPL will witness a host of cricketing stars such as West Indies legend Chris Gayle, former India fast bowler Irfan Pathan, former Pakistan captain Shahid Afridi, and former South Africa captain Faf du Plessis in action. The competition will also see Sri Lanka T20 stars such as Charith Asalanka and Wanindu Hasaranga showing their mettle. Asalanka scored 231 runs in the ICC Men's T20 World Cup, while Hasaranga picked up 16 wickets in the tournament.
"We are ecstatic to welcome Sony Pictures Network as a broadcast partner to the Lanka Premier League once again,” said Dubai-based production giant IPG founder and chief executive officer Anil Mohan. “We are confident that Sony will achieve an even higher reach in terms of the audience in the upcoming season and we look forward to a long and fruitful association."