Mumbai: Godrej Properties Ltd (GPL) has announced the launch of its digital brand campaign called ‘Everyday Joys - Jahaan Khushiyan Badi Hoti Hai.’ The campaign introduces GPL’s purpose of creating spaces that enable everyday joys; one community, one family, and one home at a time.

GPL has created three digital video commercials, which capture the beauty of everyday family moments that we all enjoy in our homes. They reinforce that a home is integral to most of our best memories.

“Our purpose of bringing joy to the lives of our customers comes alive beautifully in these films. Brand Godrej Properties has always enjoyed the trust of its customers, and now, we are creating a strong and unique brand association through the ‘Everyday Joys’ campaign," stated GPL MD & CEO Mohit Malhotra. "With these films, we are asking the viewers to pause and savour the little moments of joy, and realise that this is what a home is all about - a place where everyday joys have no limits.”

These moments were beautifully articulated and crafted into three DVCs by the team at Ogilvy India, who brought their world-class expertise to the table. The films are being launched across digital platforms such as YouTube, Facebook, and Instagram.

“Inspired by the beautiful purpose of Godrej Properties, we decided to focus on the small moments that spark joy in a home. These aren’t life-changing events, but everyday things that are magical. It is this thought that gave birth to these films and their sign-off – Jahaan Khushiyaan Badi Hoti Hain," said Ogilvy India managing partner - creative (West) Anurag Agnihotri about the brand campaign.