Mumbai: White Rivers Media, an integrated creative digital agency has bagged the digital mandate for Reliance Jewels.

The agency aims to curate and create insight-led digital communication that resonates with the brand's target audience and creates an effective disruption in the jewellery market. "White Rivers Media will create campaigns that entice the customers, digital properties that break the clutter and stand out during the festive seasons and year-round content that is unique yet relatable," said the statement.

“We have high hopes for this partnership,” said Reliance Jewels head of marketing Anup Kondakundi. "With this association, we aim to create effective communication pieces that act as a catalyst to generate our customer’s faith and trust in our brand as their ‘neighbourhood jeweller’ that delivers world-class designs.”

“Reliance Jewels shares a deep bond of confidence with their customers, which has accelerated their growth and established their position as a ‘family brand.’ Through our association, we aim to achieve several moments of connection between the brand and the audience as an indicator of our success and the efficacy of this partnership,” said White Rivers Media co-founder and CEO Shrenik Gandhi.