Mumbai: Snack and packaged food manufacturer Bikano has launched a new TVC highlighting the difference between any plain bhujia and Bikano’s bhujia.

The new ad spot conveys the brand’s message in a fun and lively way. A man wheelchair-bound man with a plastered leg is seen coming out of the society elevator and quickly getting to the store to slam Babu Lal for sending him an ordinary pack of bhujia. When he specifically demands Bikano from him, the Bikano mascot appears in the scene to remind Babu Lal that Bikano is the only bhujia. The commercial ends with the tagline 'Hum Se Behtar Bhujia Ko Jaane Kaun.'

“Bhujia is not just a snack for Indians, it is a food mood, a winner on the leader board of Indian namkeen," commented Bikano director Manish Aggarwal. "At Bikano, we understand and appreciate that fact, hence we only use the finest quality of ingredients to produce the world-famous Bikano Bhujia, and the same goes for all our products. Our bhujia TVC reiterates why Bikano is a preferred brand in the category.”