Mumbai: Packaged beverage brand PaperBoat has roped in The Script Room as its creative agency. The mandate comes with creative duties round the year. 

As part of their responsibilities, The Script Room will collaborate, co-create the brand’s communication initiatives and drive the brand’s growth through interesting, engaging work across the main brand PaperBoat and the new sub-brand PaperBoat Swing, said the company in a statement.

“PaperBoat has been a brand that is very close to our hearts. It is not like a client or a job but something much more personal," said The Script Room co-founder Ramsam (Rajesh Ramaswamy). "It’s also the way Neeraj and Team make you feel like it’s your own baby. As warm as the brand itself. So glad to hop again on this little boat and be back on the journey.”

“The Script Room is made of a bunch of very talented folks," remarked Hector Beverages (the parent company to Paper Boat) co-founder and CEO Neeraj Kakkar. "Paper Boat has always been a brand synonymous with innocence and optimism and The Script Room has helped us translate this on camera with great finesse. Our upcoming film for Paper Boat Swing Juices is a gem of an example for this.”