Mumbai: Nasal decongestant spray brand Otrivin has launched a new campaign called 'Life’s a Struggle' that highlights the impact of a blocked nose on everyday life moments. The campaign is a series of four films that emphasis on everyday struggles when breathing is impacted due to a blocked nose.

Otrivin Oxy Fast Relief is a leading nasal spray brand that provides fast relief from blocked nose and therefore helps consumers get back to these important life moments quickly.

"While sleep is one of the biggest moments that gets disrupted when one has a blocked nose, people also find it difficult to concentrate on work/study, eating food becomes a struggle and some tend to become cranky and cannot enjoy the time spent with their loved ones due to a blocked nose," said the brand.

The campaign introduces a creative device that is based on an instinctive behaviour of trying to unblock their nose which drives relatability and memorability.

“Otrivin’s purpose is to enable consumers to breathe their best and Otrivin Oxy Fast Relief provides a quick solution to unblock the nose and therefore end the consumer’s discomfort," commented GSK Consumer Healthcare marketing head Anurita Chopra. "Through this campaign, Otrivin is trying to empathise with the consumer and urge them to opt for a fast relief solution from blocked nose. It is simple, effective and non-messy!”