Mumbai: The Walt Disney Company has appointed Kavita Vazirani as executive vice president and head of research, insights & analytics at Disney Media and Entertainment Division.

With 28 years of experience, Vazirani is a marketing and advertising executive who specialises in end-to-end marketing & media strategies that align with consumer behaviour to drive business objectives around subscriber acquisition, retention and loyalty.

She was previously associated with NBCUniversal Media as EVP insights, measurement & advertising sales with the charge of transforming its approach to measuring effectiveness of ad spend across the NBCU portfolio.

She has spent two decades at Comcast Cable where she played a role in directing the portfolio strategy development and buying of paid/owned media in excess of $1.5 billion. She is based out of New York.