Mumbai: India TV has elevated Amit Sinha as president of strategy and research. He has been associated with the company since January 2021.

Sinha has 17 years of experience in providing insight-led (quantitative and qualitative) inputs that has informed brands, content, promo communications, marketing, scheduling, planning, off-air business and sales strategy.

Earlier, he has had stints at TV Today Network, SITV and Total TV. Sinha is an alumnus of MICA, Ahmedabad.