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MUMBAI: As India gets ready to witness the revolutionized television entertainment, BIG CBS Networks is ensuring its relevant markets are carefully mapped for optimal reach at launch as it closes yet another key distribution partnership with Hathway Cable and Datacom Ltd. The association with Hathway Cable, India?s leading Cable TV MSO, with the relevant reach, across India, will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love. The deal covers both Hathway?s own as well as JV Networks across all relevant markets, covering both analog and digital cable TV.
Hathway Cable & Datacom Private Limited, is a leading Cable TV and cable broadband service provider in India, who offer analog and digital cable services in 125 cities and towns and high speed cable broadband service in 18 cities. With the superlative service offerings of Hathway and its audience reach overlapping the target viewers for BIG CBS?s premium English entertainment channels, the business synergies are excellent.
Speaking on the occasion, Mr. Ashutosh, COO, BIG Broadcasting said, ?We want India to be able to experience the superlative content from the BIG CBS stable right at launch and our deal with Hathway only furthers this endeavor. Hathways reach across our relevant markets and their audience entertainment preference ensures a partnership that is a win-win for both. We look forward to offering India with entertainment that they didn?t have access to this far.?
Mr. Jayaraman. K. Managing Director, Hathway Cable and Datacom Ltd. said, ?Audiences today are far more aware, knowledgeable and well in line with international trends and BIG CBS? programming which is almost concurrent to the US, is the perfect answer to their entertainment requirements. With access to these channels, they no longer have to make do with old episodes, something we are confident the audiences will appreciate. We are confident that this huge USP will work excellently with our subscribers. We wish BIG CBS the very best as they ready for launch.?
