Mumbai: Despite being the world’s most mature market, US SVod (subscription video-on-demand) revenues will grow by $14 billion from $43 billion in 2021 to a peak of $56 billion in 2024, according to new data from Digital TV Research. However, revenue growth will be almost flat from 2024 to 2027 due to price competition and new hybrid AVoD-SVoD tiers from major players such as Disney+ and Netflix.

Digital TV Research principal analyst Simon Murray said, “Netflix will remain the SVoD revenue winner. However, the platform will lose $1.4 billion in SVoD revenues between 2022 and 2027 due to lower ARPUs from 2023. Netflix will more than recoup these SVoD revenue losses with AVoD (Advertising-based video on demand) sales.”

Netflix will have 63 million subscribers by 2027 – down by 4 million from 2021. Hulu, Disney+, HBO and Paramount+ will each boast 40-50 million subscribers by 2027. Some consolidation – mergers and closures – is likely.