Mumbai: Amazon has announced that its show The Lord of the Rings: The Rings of Power attracted more than 25 million global viewers on its first day. The record marked the biggest premiere in the history of the OTT platform Prime Video.

The series was launched exclusively on Prime Video in more than 240 countries and territories worldwide.

Amazon Studios head Jennifer Salke said, "It is somehow fitting that Tolkien's stories - among the most popular of all time, and what many consider to be the true origin of the fantasy genre - have led us to this proud moment. I am so grateful to the Tolkien Estate and to our showrunners J.D. Payne, Lindsey Weber, executive producer Patrick McKay, and other cast and crew - for their tireless collaborative efforts and boundless creative energy. And it is the tens of millions of fans watching - clearly as passionate about middle-earth as we are - who are our true measure of success."

Episodes of The Lord of the Rings: The Rings of Power will launch weekly through the 14 October season finale on Prime Video.