Mumbai: The largest music broadcaster, 9X Media has elevated Bhupendra Makhi to the position of chief executive officer (CEO). The new role allows him to spearhead strategic business developments for the company. His vivid experience will facilitate strengthening the company's objectives and focus on areas to build business for the long term. Having a proven track record of producing excellent results, he will focus to embark on a new journey and take 9X Media to a higher level of growth by engaging audiences through its disruptive content.

Bhupendra brings extensive knowledge of the financial sector as well as an impressive track record in the media & entertainment industry.

During his long tenure with 9X, Bhupendra was also the company's chief financial officer (CFO), having risen through the ranks from vice-president of finance. He has been with the company since 2007.

Commenting on his elevation as CEO, Bhupendra Makhi said, “I am grateful to our investors and the board for entrusting me with this role. 9X Media has reached an important stage, having met significant milestones, and achieving positive performance. We remain highly encouraged and I look forward to continuing to work closely with all the teams for the benefit of the company and creating value for our stakeholders.”