Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 12 January - 25 January 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Cox & Kings (corporate & new business)
|
-
|
Mediaedge:cia
|
100 - 120 million
|
|
Kraft Foods
|
-
|
Mindshare (Mumbai) |
50 - 60 million
|
|
Perfetti van Melle
|
Madison
|
Maxus |
500 million
|
|
Rediff.com
|
-
|
Starcom |
100 million
|
|
Creative
|
|||
|
Britannia Industries
|
Lowe
|
Lowe & McCann Erickson
|
400 million
|
|
Cox & Kings (corporate & new business)
|
David
|
Law & Kenneth (Mumbai)
|
100 - 120 million
|
|
CyberMedia
|
Triton Communications
|
Oxygen Communications | NA |
|
Electrolux Kelvinator Ltd (EKL)
|
Mudra (Delhi)
|
Mudra (Delhi) |
300 million |
|
Kraft Foods
|
-
|
David (Mumbai) |
50 - 60 million
|
|
Manipal Group (corporate & educational)
|
-
|
Grey Worldwide (Bangalore) | NA |
|
Max Retail
|
-
|
Lowe (Bangalore) | 60 - 70 million |
|
Paramount Airways
|
-
|
Rubecon Communications (Chennai)
|
NA
|
|
Creative & Media
|
|||
|
Apollo Health and Lifestyle
|
MAA Bozell
|
Mudra South
|
50 million
|
|
Carrier India
|
-
|
Lintas Imag
|
NA
|
|
Choksey Chemicals
|
-
|
Law & Kenneth
|
40 - 50 million
|
|
Era Infrastructure (India) Ltd
|
-
|
Euro RSCG (Delhi)
|
150 million
|
|
Fitness World
|
-
|
Noshe Oceanic (Delhi)
|
25 million
|
| Purva Sanskritik Kendra (PSK) | |||
| Himalaya Opticals | |||
| Kapoor Watch Co | |||
| Gaitonde |
- | Tribe 10 (Chennai) | 20 million |
| Little Italy | |||
| iRiver |
- | BEI Confluence |
30 - 40 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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