Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 - 22 March 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
BPL Mobile Cellular Ltd
|
Carat
|
Maxus
|
NA
|
|
Evita soap (Godrej Consumer Products)
|
-
|
Madsion
|
50 million
|
|
Kappa (Italian sportsfashion brand)
|
-
|
MindShare (Bangalore)
|
50 - 60 million combined
|
| Bossini | |||
|
Luxottica
|
Capital
|
Carat Media
|
40 million
|
|
3G
|
Maxus
|
50 million
|
|
|
Tulip Technology
|
Adfactors
|
80 million
|
|
| Escorts Tractors | - | 100 million | |
| M P Jewellers |
Mindshare (Kolkata) |
The Media Edge (Kolkata) |
NA |
|
Creative
|
|||
|
BPL Mobile Cellular Ltd
|
TBWAIndia
|
O&M
|
NA
|
|
Eclairs brand (Nutrine)
|
G3 Communication
|
Mudra (South)
|
30 million
|
|
Evita soap (Godrej Consumer Products)
|
-
|
Orchard Advertising (Mumbai)
|
5 crore
|
|
IIJT (Indian Institute of Job-oriented Training)
|
-
|
Lowe (Kolkata) | 50 million |
|
Kappa (Italian sportsfashion brand)
|
-
|
McCann-Erickson (Bangalore) | 50 - 60 million combined |
|
Bossini
|
-
|
||
|
Nomarks (Ozone Ayurvedic)
|
-
|
Mudra (Delhi)
|
135 million |
|
Realtech Group
|
-
|
Grasshoppers | 20 million |
|
Schwarzkopf hair colour (Henkel)
|
Mudra
|
RK Swamy/BBDO | NA |
|
Creative & Media
|
|||
|
Hyatt Regency
|
Focus Communications
|
Law & Kenneth (Mumbai)
|
30 million
|
|
JCB India
|
-
|
TBWAIndia (Chennai)
|
40 million
|
|
Padmini fans (Sujana Group)
|
-
|
Associated Advertising (Hyderabad)
|
25 million
|
|
Satyam Computer Services (part of the business)
|
-
|
Mindset EYW (Hyderabad)
|
50 - 60 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
