Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 6 April - 19 April 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Blue Star
|
Lodestar
|
Madison Media
|
150 - 200 million
|
|
Sony India
|
Starcom
|
Interactions
|
250 million
|
|
Star Cruises
|
Beehive Communications
|
Beehive Communications
|
100 - 120 million
|
|
Creative
|
|||
|
Dockers and Slates (Levi Strauss & Co)
|
-
|
Meridian Communications (Bangalore)
|
40 - 60 million
|
|
Fashion Station (Pantaloon Retail India)
|
Mudra
|
Marching Ants
|
20 million
|
|
Nitesh Estates
|
Grey Worldwide
|
Dentsu Communications (Bangalore)
|
100 million
|
|
Shoe Factory (Liberty & Pantaloons joint venture)
|
-
|
Mudra (Delhi)
|
50 million
|
|
Creative & Media
|
|||
|
China Airlines
|
O&M
|
Crayons Advertising (Delhi)
|
20 million
|
|
Chitralekha Group
|
-
|
Beehive Communications
|
30 - 40 million
|
|
DLF Group IPO
|
-
|
Concept Communications
|
300 million
|
|
TBZ Nirmal Zaveri Group
|
Flagship
|
Quadrant (Mumbai)
|
30 - 50 million
|
|
Dr Batra’s Positive Health Clinic
|
Euro RSCG (Mumbai)
|
Dattaram Advertising
|
150 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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