Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 18 May - 31 May 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Bank of India
|
-
|
Motivator (GroupM)
|
250 million
|
|
Boots Piramal
|
MindShare
|
Lodestar
|
100 - 150 million
|
|
Faber Castell
|
-
|
Media Direction
|
40 - 50 million
|
| Indian Bank |
- | MPG |
150 million |
| Ira Diamonds |
Starcom |
Carat Media | 60 - 80 million |
| Sahara Computers |
- | 120 - 150 million | |
| MEMG’s international education & healthcare |
- | 180 million | |
| 555 Detergent |
- | 20 - 30 million | |
| TEAC consumer electronics |
- | Media Pros |
100 million |
| Tribhovandas Bhimji Zaveri (TBZ) |
Dentsu Marcom |
Motivator (Group M) |
80 - 100 million |
|
Creative
|
|||
|
CTC Plaza
|
-
|
K-Factor (Delhi) | 17.5 million combined |
|
Groverson’s Lingerie
|
- | ||
|
Dainik Bhaskar
|
- | ||
|
SVP Real Estate Group
|
-
|
||
| Reliant Infrastructure’s |
- | ||
| Indigo Nation’s North India fashion initiative |
- | ||
| CanSupport |
- | ||
| Morven Cigarettes |
- | ||
| Caprisonne fruit juice |
- | ||
| Gillette |
McCann Erickson |
RK Swamy/BBDO |
200 million |
| Globus |
- | Publicis India | 100 - 150 million |
| ICICI’s alternate channel project |
- | NA | |
| Indian Bank |
- | Euro RSCG |
150 million |
| Kyndal India (wine) |
- | Oxygen Communications (Delhi) |
NA |
| Reed Exhibitions |
- | Oxygen Communications (Delhi) |
NA |
| TEAC consumer electronics |
- | BEI Confluence (Delhi) |
100 million |
| Ten Sports |
- | Contract (Mumbai) |
40 - 50 million |
| Tribhovandas Bhimji Zaveri (TBZ) |
Dentsu Marcom |
Leo Burnett |
80 - 100 million |
|
Creative & Media
|
|||
|
Aar Ess Floor Zone
|
-
|
Noshe Oceanic
|
NA
|
|
Faber Castell
|
-
|
RK Swamy/BBDO
|
40 - 50 million
|
|
Sushil Ansal Group (corporate)
|
-
|
BEI Confluence (Delhi)
|
200 million
|
|
Trianz consulting
|
- | Grey Worldwide (Bangalore) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
