Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 June - 14 June 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Channel 7
|
Madison
|
Madison
|
NA
|
|
Kolkata West International City
|
-
|
Advertising Bureau and Consultancy (Kolkata)
|
30 million
|
|
Jyothy Laboratories (Buying)
|
Situations (Mumbai)
|
Carat Media (Mumbai)
|
450 million
|
| Jyothy Laboratories (Planing) | OMS (Mumbai) | OMS (Mumbai) | |
| Sara Lee Household & Body Care | Media Direction |
Media Direction | NA |
| Haier Telecom | Dentsu Marcom | Inter Network Kommunications | 250 million |
|
Creative
|
|||
| Asipac Group |
- | Bates Enterprise |
30 million |
| Bajaj Pulsar |
Leo Burnett | O&M | NA |
| Bharti AXA Life Insurance Company | - | Contract Advertising | 150 million |
| Chandrani Pearls (retail) | Mega-Mind (Kolkata) | Grey Worldwide (Kolkata) | 20 - 30 million |
| Channel 7 | - | Brand David | NA |
| Haier Telecom | Dentsu Marcom | IB&W | 250 million |
| J K Helene Curtis (personal grooming) | - | By Design (Mumbai) | 200 million combined |
| BreadTalk (Asia’s No. 1 bakery brand) | - | ||
|
Avalon Aviation Academy (an Aptech venture)
|
-
|
||
|
RichFeel Hair and Scalp Clinics
|
- | ||
|
Sleek Kitchenworld
|
- | ||
|
K Raheja Corp
|
-
|
||
| Benzer Group’s Benzer World and Center One Mall | - | ||
| Sanjeev Kapoor’s Khana Khazana | - | ||
| Mediascope Publicitas | - | ||
| Hallmark Cards | - | ||
| Kajaria Ceramics | Triton (Delhi) | Crayons Advertising (Delhi) | 70 million |
| Marie Claire | - | Law & Kenneth (Delhi) |
20 million |
| Radio One (earlier known as GO 92.5 FM) | - | Brand David | 60 million |
| Off The Shelf (Furniture chain) | Leo Burnett | 40 - 50 million | |
| Ultra Motors | - |
Capital Advertising | 400 million |
|
Creative & Media
|
|||
|
Daawat Basmati Rice
|
Brand Curry
|
Publicis India
|
70 million combined
|
|
Guardian Lifecare (retail pharmacy)
|
Equus Red Cell
|
||
|
Mother‘s Recipe
|
Bates Enterprise
|
Triton (Mumbai)
|
50 - 60 million
|
|
In-Orbit Mall
|
NA | ||
| Neelkamal Plastics | Bates Enterprise | Triton (Mumbai) | 50 - 70 million |
| Parsvnath Developers (Metro Mall & Muradabad Project) | - |
Ushak Kaal (Delhi) | 150 million |
| Sugandh Tea | - |
50 million combined | |
| Tata Motors’ channel partner | - |
||
| Royal Challenge | McCann-Erickson | SSC&B Lintas (Bangalore) | 150 million combined |
| CIOL | - |
||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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