Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 13 - 26 July 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Cobra Beer
|
-
|
MPG
|
70 million
|
|
Export Credit Guarantee Corporation (ECGC)
|
-
|
MPG
|
80 - 100 million
|
|
Popley Gold Plaza
|
-
|
The Media Edge
|
40 - 50 million
|
|
Virgin Atlantic
|
Universal McCann
|
Motivator (GroupM)
|
100 million
|
|
Creative
|
|||
| AEC Retail Exposition | - | Gang of Designers (GOD) | 12.5 million |
| Iqara Broadband | - | 40 - 50 million | |
| Cleartrip.com | - | Beehive Communication | 150 million |
| Cobra Beer | - | Euro RSCG | 70 million |
| Digjam Suiting | Grey Worldwide | Ambience Publicis | 80 - 100 million |
| Easy Bill Ltd. (Hero Group) | - | M&C Saatchi | 60 million combined |
| Crown Interiorz | - |
||
| Exide Car Batteries | Equus Red Cell | McCann-Erickson (Mumbai) | 50 - 60 million |
| Polycrol (Boots-Piramal Healthcare) | - | 20 - 30 million | |
| Export Credit Guarantee Corporation (ECGC) | - | Euro RSCG | 80 - 100 million |
| Kiah Diamond Jewellery | - | Makani Creative (Mumbai) | NA |
| Kyndal India | - | Oxygen Communications (Delhi) | NA |
| Magppie | - | Euro RSCG | 20 million |
| Maruti Autocard | - | Hakuhodo Percept | 80 - 100 million |
| McDowell‘s Signature Whisky | Rediffusion DY&R (Bangalore) | Mudra (Bangalore) | 50 - 60 million |
| Mosaic Hotel (Shipra Group) |
- | Ushak Kaal (Delhi) |
10 - 20 million |
| Popley Gold Plaza |
- | Rediffusion DY&R (Mumbai) |
40 - 50 million |
| Red FM |
Euro RSCG |
O&M (Delhi) |
80 - 100 million |
| SET Max |
Euro RSCG | Euro RSCG | 400 million combined |
| SAB |
|||
| Sony Entertainment Television (SET) |
- | Leo Burnett | |
| SET Pix |
|||
| Straps (Oswal Group) |
Out of the Box |
O&M |
40 - 50 million |
| TI Cycles of India |
O&M & Mudra |
Lowe (Chennai) |
NA |
| Virgin Atlantic |
McCann-Erickson |
O&M |
100 million |
|
Creative & Media
|
|||
|
Bloomingdale Hotels
|
-
|
Maitri Advertising Works
|
NA
|
|
Original Choice Evening Snacks
|
-
|
||
|
Derby (apparel)
|
1pointsize
|
CMM Advertising (Chennai)
|
15 million
|
|
Excalibur (Arvind Brands Ltd)
|
-
|
David | 100 million combined |
|
Flying Machine |
-
|
||
|
Mangal Keshav Securities Ltd.
|
-
|
Wavelength Communications (Mumbai)
|
40 - 60 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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