Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 21 September - 4 October 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Bharat Matrimony Group
|
-
|
Starcom
|
250 million
|
|
Incredible India campaign (Ministry of Tourism)
|
-
|
Ashok Creatives
|
750 million
|
|
Spencer’s retail business (RPG Group)
|
Mediacom
|
Mindshare (Kolkata)
|
100 million
|
|
Creative
|
|||
| Akansha Jewellery (Fine Jewellery) | - | Bates Enterprise | NA |
| Anchor Toothpaste |
Art Advertising |
Quadrant |
100-150 million |
| Business Today (India Today Group) |
Grey Worldwide | Euro RSCG (Delhi) | 60 million combined |
| Golf Digest India (India Today Group) | |||
| Farmhouse cereal (Avesta Good Earth Foods) |
- | Contract (Chennai) |
NA |
| Kumudam Publications Pvt Ltd |
- | WOC (Chennai) |
NA |
| Minute Maid juices (Coca-Cola Company ) |
- |
Leo Burnett (Delhi) |
NA |
| MR Wagon (Maruti) |
- | O&M (Delhi) |
250 million |
| Rifle Jeans (Indus Clothing Ltd) | - | Law & Kenneth (Delhi) |
30 million |
| Tribhovandas Bhimji Zaveri (TBZ) |
GOD |
Euro RSCG (Mumbai) |
40-50 million |
| VETA Academy |
JWT |
RK Swamy/BBDO | 100 million |
| VIP Undergarments (Maxwell Industries Ltd) |
O&M |
Lowe | NA |
| Walkman (Sony India ) | M&C Saatchi |
Law & Kenneth (Delhi) | 150 million combined |
| Xplod (Sony India) |
Bates Enterprise |
||
|
Creative & Media
|
|||
|
Kerala Tourism
|
-
|
Crayons Advertising,
Beehive Communications & Stark Communications (empanelled) |
120-130 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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