Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 2 - 15 November 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Alchemist Ltd.
|
Madison Media
|
Carat Media Services
|
150 million
|
|
Bharti AXA Life Insurance
|
-
|
Madison Media
|
200 million
|
|
Electrolux
|
OMS
|
Carat Media Services
|
180 million
|
|
Essar Retail Telecom
|
-
|
Starcom
|
250 million
|
| Leela Palaces & Resorts |
MindShare |
Zenith Optimedia |
60 million |
| Oberoi Group of hotels |
Mediacom |
Zenith Optimedia |
80 million |
| Aviva Life Insurance |
Lodestar | ||
| AOL |
- | ||
| Ravissant luxury brand |
- | OMS |
NA |
| Smirnoff (Diageo) |
Carat Media Services | Lodestar Universal |
150 million combined |
| Johnnie Walker (Diageo) | Mediaedge:cia | ||
| UltraTech |
Starcom |
Lodestar Universal |
400 million |
|
Creative
|
|||
| Antiquity Cassettes & CDs (United Spirits) | Ambience Publicis |
SSC&B Lintas (Bangalore) | 40-60 million |
| Bangalore Bias | - | Meridian (Bangalore) |
30-40 million |
| Electrolux | Mudra |
Percept H | 180 million |
| Foster’s Beer (SAB Miller India ) | - | O&M (Bangalore) | 50-60 million |
| Health & Glow homoeopathy clinic | - | Mudra (Kolkata) | 150-200 million |
| Hitachi Home and Life Solutions | Everest Brand Solutions |
Bates Enterprise (Delhi) | 70 million |
| Incredible India domestic campaign | - |
Ashok Creatives |
450 million |
| Leela Palaces & Resorts | O&M | Saatchi & Saatchi | 60 million |
| SOTC (Travel division of Kuoni India) | - | Network Advertising |
200 million |
| UltraTech | Leo Burnett |
Interface | 400 million |
| Zapak.com (Reliance Entertainment) | - | Marching Ants (Mumbai) | 50 million |
|
Creative & Media
|
|||
|
Lakhani Vardaan Group
|
-
|
Span Communications (Delhi)
|
100 million
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
|||
