Mumbai: Shark Tank was introduced in 2021 and quickly established itself in the Indian market thanks to an incredible response from advertisers and companies. On 2 January 2023, the show will return for its second season. Brands are increasingly looking for partnerships that are distinctive and deliver direct contact with the audience in the age of impactful marketing and effective advertising. The alliance between Sony LIV and Acko is one such example of a success story.

The show gave aspiring entrepreneurs new opportunities to pursue their dreams. In line with this sentiment, Acko has once again partnered with the platform to recognise the 'Change Makers,' who are not only raising the bar for entrepreneurship but also driving change through innovative solutions. This will be incorporated into the show through a special segment in which one outstanding participant will be invited to sign on the "Acko Change Makers Wall" and speak with the host about how their business will change the landscape and solve a specific problem.

This year, representing the ground-breaking start-up ecosystem in the country, are sharks of season 1 - boAt  co-founder and chief marketing officer Aman Gupta, Shaadi.com  founder and CEO Anupam Mittal, Emcure Pharmaceuticals executive director Namita Thapar, Sugar Cosmetics co-founder and CEO Vineeta Singh, Lenskart.com  founder & CEO Peyush Bansal, along with new shark - CarDekho Group, InsuranceDekho.com co-founder and CEO Amit Jain. 

Sony LIV ad sales revenue head Ranjana Mangla said, “Our long-standing relationship with Acko has created countless advancements in the M&E business with rich in-content integrations. We have designed a one-of-a-kind contextual segment in-line with Acko’s philosophy of fostering innovation and innovative minds through Shark Tank India 2. We are confident that this integration on Shark Tank India will be relatable and hit the right cords with the audience.”

Acko executive vice president - marketing Ashish Mishra, said, “Shark Tank India has been a game changer in the Indian television space, propelling an entrepreneurial mindset in every household. We see synergies with the audience of the show who are not afraid to experiment with new-age products and solutions. This is our second year of association with Shark Tank India and in line with our proposition of 'Welcome Change', this year, Acko will celebrate the ‘Change Makers’, who are driving change through innovative solutions.”