Mumbai: To encourage youth and farmers to be captains of their respective farms, Garuda Aerospace, a drone manufacturing company, announced the launch of a new digital film, #KhetonKeKaptan, with its brand ambassador and the former captain of the Indian cricket team, Mahendra Singh Dhoni.
Both Dhoni's Facebook page and Garuda Aerospace's social media accounts are online with the brand film.
The film, which was conceptualised by Garuda Aerospace’s brand team and jointly produced with Dhoni Entertainment Pvt. Ltd., illustrates the needs of farmers in their daily lives and how Garuda drones can help farmers with pesticide spraying, surveillance, and mapping while saving water and time.
In addition to this, the manufacturer also announced that it would provide drone loans and subsidies to youths and farmers, as well as various training programmes to fly these drones.
Recently, Garuda Aerospace has also launched a virtual learning platform and flagged off its Drone Yathra, which aims to create awareness among farmers in 775 districts across India using technology and drones.
Speaking on the launch of the brand film, Garuda Aerospace founder and CEO Agnishwar Jayaprakash said, "Farmers are the heroes of our nation, and we at Garuda Aerospace have been committed to designing drones that help farmers spray pesticides altogether and make their lives easy. Mahendra Singh Dhoni, the brand ambassador of Garuda Aerospace and former captain of the Indian cricket team, salutes the farmers, saying they are the future. The brand film #KhetonKeKaptan highlights how farmers can enhance their quality of life and farming by using Garuda Kisan drones. He urges that every farmer is the captain of their farm."
Garuda Aerospace, India’s most valuable drone start-up, created history last week by becoming the first-ever drone company to get dual DGCA approvals for both the drone manufacturing type certificate and the RPTO.