MUMBAI: Steel manufacturing company, Rungta Mines Ltd., has rolled out its latest TV commercial, "#EkdumSolid" featuring Bollywood star couple Alia Bhatt and Ranbir Kapoor.

With this newly launched ad commercial, the company reiterates its commitment to serving its consumers with an expanding portfolio of products while creating values for all stakeholders and a relentless drive to be "#EkdumSolid."

The TVC showcases Bhatt and Kapoor enjoying a playful conversation, but one that is asserted by an uncompromising shared value of a strong foundation across relationships and homes that embodies Rungta Steel’s wire rod, narrated as "Ekdum Solid."

Rungta Steel's wire rods go through a rigorous manufacturing process and state-of-the-art technology as part of its decades-long commitment to helping India experience faster growth.

A spokesperson from Rungta Mines Ltd. said, "Rungta Steel has invested heavily to provide a diverse portfolio of products. Our latest wire rod segment will enable key end users to confidently use the product in a plethora of applications. Rungta wire rods enjoy a smooth and shiny surface that comes with coil bundle packaging."