Mumbai: Colors Kannada’s recently launched marketing campaign for the launch of its fantasy drama Tripura Sundari has become the talk of the town as the video has gone viral.

As part of the initiative and to create intrigue, Divya Suresh, the female protagonist of the show, was dressed as a celestial being wandering across the major hotspots in Bengaluru such as Metro stations, malls, shopping avenues, lakes, parks, and others, searching for her soulmate. This created curiosity in the minds of people. The two-day campaign was later revealed as a publicity stunt for the launch of their new show, Tripura Sundari.

News channels carried the story of a girl dressed up as a celestial being searching for her soulmate on the eve of the new year, when the whole city was just preparing to welcome the new year with all new excitement. The identity of the girl was revealed on the channel’s social media handles on 2 January, the launch day.

Tripura Sundari is a fantasy drama in which a celestial girl with magical powers lands on earth searching for her soulmate, who also hails from the celestial world but was separated from the same world decades ago.

Speaking about the on-ground campaign of Tripura Sundari, Colors Kannada director of marketing Shriram Ravishankar said, "As Tripura Sundari is all about creating an experience of its visual treat and a unique storyline of a celestial being landing in earth in search of her soulmate separated from her long ago, we wanted to let people experience all the surprise and fantasy elements of Tripura Sundari by taking her amongst public. We are absolutely overwhelmed by the kind of response that we have received from the public."

Tripura Sundari was launched on January 2nd at 9.30 p.m. and has very popular faces from the film industry such as Sparsha Rekha, Ananya Kasaravalli, Abhinav Vishwanathan of Nannarasi Radhe, Rohit Shrinath of Malgudi Days, and others in lead roles.