Mumbai: Berger Paints India Ltd. joined hands with HIDCO to paint Kolkata in bright hues and prepped the city of joy for the G20 Summit. Headquartered in Kolkata, Berger Paints holds an age-old connect with the city and stands witness to its evergreen charisma. As a result of which, when the brand was approached by HIDCO to help them execute their idea of decorating certain parts of New Town, Rajarhat, with wall murals for the G20 Summit, the brand promptly agreed to be an active participant and contribute to the initiative at its best capacity.
Berger Paints as a brand has always encouraged innovative minds to paint their imaginations, and this activity gave them a shining opportunity to contribute to the purpose. While Kolkata was all set to welcome global delegates at this prestigious event, it became equally important to deck up the city in a way that reflects the charm which the city of joy has always been known for. Three well-known young artists were selected to paint the walls of some of the government properties in New Town, Rajarhat. With this activity, Berger Paints stepped into its hundredth year of operations, sprucing the city, from where they had started their journey back in 1923.
The graffities not only presented an unadulterated form of art to the viewers but also enriched them with various social messages. From the Royal Bengal Tiger to the charm of age-old trams, the murals encapsulated everything that spoke vividly about Kolkata in particular and West Bengal at large.
Berger Paints Ltd. managing director and CEO Abhijit Roy said, "We are happy to be able to collaborate with HIDCO for the prestigious occasion of G20 Summit 2023 which was held in our own city. Now that we are stepping into our hundredth year of operations, it fills us with immense joy that we could contribute to such a purpose where the sole intent is to beautify the city of joy. We believe it is our responsibility to constantly support the ongoing initiatives and introduce concepts which can leverage the whole process of making the city look beautiful as always."
WBHIDCO Ltd. managing director Debashis Sen said, "Because of the G20, the whole of Kolkata is dressing itself up. That is why, as a part of the whole sprucing-up programme we have taken up HIDCO, a scheme of painting murals through well-known young artists. We are very happy to note that our appeal to Berger Paints to be a part of this dressing up scheme for India, for Bengal, for Calcutta, if they could join hands by giving some paints to the artists as they require. They have been very generous in this, and they have given it to us, and we have made use of it through our artists in making very brilliant wall murals, depicting various facets of Bengal. We are thankful to the artists and my team, to Berger Paints, and especially its MD, Abhijit Roy, who was very kind enough to react very quickly that yes, together we want to make India, international standard."
