Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 18 October 2007 - 31 October 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Aegon Religare Life Insurance
|
-
|
MediaCom
|
150-200 million
|
|
Hindustan Pencils
|
MediaCom
|
MPG
|
50 million
|
|
Maytas Properties
|
-
|
Maxus (Mumbai)
|
NA
|
|
Multi Commodities Exchange (MCX)
|
-
|
MediaCom
|
100 million
|
|
Creative
|
|||
| A K Mehrasons (AKM Jewellery) | Satish Sud Graphics | Equus Red Cell | NA |
| Connect (HFCL Infotel) | - | Vyas Giannetti Creative | 60-70 million |
| Ping (HFCL Infotel) | - | 30-35 million | |
| Dawaat (LT Overseas) | Publicis | Brand Curry | 50 million |
| Danone (Food Products) | - | Euro RSCG | NA |
| Oriental Insurance Company | Leo Burnett, Sobhagya & Euro RSCG | FCB Ulka,Euro RSCG & Percept H (empanelled) | NA |
| Sharbat Rooh-Afza, Cinkara, Pachnol (Hamdard) | Mudra, Triton (Delhi) | Triton (Delhi) | 200 million |
| Safi, Rogan Badam Shirin, Joshina and Sualin (Hamdard) | JWT (Kolkata) | ||
| To be launched newspaper (ANL & India Today Group‘s JV) | - | Capital Advertising | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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