Mumbai: FoxyMoron has launched a latest campaign #RipYourEx which offers a cool way for GenZ to move on. The brand will also install unique ‘emotional release zones’ at select Wrangler stores as the second touch point of the #RipYourEx campaign. These zones will allow people to rip up their old jeans as a symbol of moving on from the past. Special kits will be provided to everyone who wants to vent  their emotions and shred their way to joy.

A new study of Gen Z in India has revealed that 66 per cent believe that not all relationships are meant to last forever and 70 per cent reject the notion of being confined in a romantic partnership. This generation, with the aid of various resources and social media platforms, has been able to better understand itself through discussions on attachment styles and relationship advice. With this insight in mind on Valentine’s Day, FoxyMoron is offering people a playful way to flip traditional notions of romance and relationships while helping them put a smile on their faces and new Wrangler jeans around their waists.  

Talking about the #RipYourEx campaign, FoxyMoron business head Keerthi R. Kumar said, “FoxyMoron has always endeavored to build campaigns with refreshingly different concepts for its clientele. I am thrilled with our latest campaign, #RipYourEx, in collaboration with Wrangler.  A Valentine's Day campaign that uses an AI-powered BreakUp Bot to engage with users on a deeper level. Our unique take on breakups brings fun to the experience and aims to drive engagement. This campaign showcases our commitment to innovation and creating different concepts that are both innovative and exciting for our clients.”

Echoing similar thoughts, Dhruv Warrior national creative director, FoxyMoron said, “The #RipYourEx campaign brings a fun new way for users to move on from their past and indulge in some rewarding retail therapy with Wrangler. The idea originated from our penchant to always reinvent the wheel with our campaigns”.