Mumbai: One of the panels at the Media Investment Summit (MIS) 2023 organised by Indiantelevision.com on 15 February deliberated on the topic ‘Reclaiming growth through technology’. Moderated by Publicis Groupe India CEO, digital technology business Amaresh Godbole, the session included panelists such as EaseMyTrip associate vice president - marketing & alliances Sanchit Chopra, Madison Loop vice president Kosal Malladi, Tyroo chief revenue officer Akshay Mathur and Angel One chief growth officer Prabhakar Tiwari.
Godbole brought out that technology has been disrupting every industry. Evolving technology has been driving growth for companies and brands like Domino’s and Nike which in terms of product offerings are simply a food company and a shoe brand, respectively, but have evolved to become much more than that with the help of technology. AI is the talk of the town; ChatGPT is causing a big stir. Words like adtech, martech, CRM, data, and automation – putting it in a simple frame, could be defined as an internal transformation where technology helps you develop your products and services better.
Chopra talked about the fact that the only constant is change – and technology today is enabling us to embrace that change. He spoke about how there is headroom for technology growth and technology helps to bridge the gap and connect with customers.
Mathur shed light on how technology can fill the gap, secondly help to build efficiency, and thirdly from the growth perspective.
Malladi highlighted why we should not forget basics of advertising while using technology and it should be used in the right way for maximum gain.
Tiwari explained how demat account opening and stock trading were phenomenal in metro cities but with the help of technology it helped his firm to get customers from tier II and tier III cities as well.
He futher added how it is important to focus on what promises are made to the customer when they acquire them versus what you do while you monetize them which is your revenue, and what experience and customer services you offer – need to see a unified application of technology.
Embed link: https://youtu.be/lYPPMgY53U8
