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MUMBAI: The 18th Global Awards for Brand Excellence 2010 administered by CMO Council USA confer the Master Brand Status on Star News. The CMO Council is supported by publications like Business Week and USA TODAY.
"Any Brand in the News Genre can only be built through years of consistent and credible reporting by a dedicated team of Journalists with integrity. The entire team at Star News has delivered 2 pioneering Programmes with undisputed Leadership for 6 Years- Saas Bahu Aur Saazish on the News of Entertainment and Sansani on Crime News. These Programmes with a lot of help from Election News have helped Star News become the "Most Popular News Channel" according to Mr. Ashok Venkatramani, "The Media Person of the Year".
"Kaun Banega Mukhyamantri is arguably the only constant Election Property in the Indian News Space and helped us win the battle for eyeballs in the Bihar Election coverage. An Election for a News Channel is akin to a World Cup Cricket is for a Sports Channel. I am delighted that election that accurate forecasting of the mood of the electorate at Elections have built the equity of the Star News Team which has now been acknowledged by a Global Forum of Branding," continued Ashok Venkatramani.
The Awards are instituted by CMO Asia, Hosted by World Brand Congress and Supported by Marketing Institute of Singapore. The Congress is a meeting place for leaders from every sector and continent from over 500 of the world‘s branding and marketing elite under one roof where top executives from the World‘s biggest brands and most influential marketing organizations answer today‘s critical business challenges.
The Process: In India Master Brand is conferred by CMO Council (www.cmocouncil.org) along with CMO Asia. The initial shortlist of companies was shared by the CMO Council members in USA with the CMO Asia members in India. The shortlist of the CMO Awards was judged by an independent jury comprising of senior marketers and brand experts. Besides the financial results, the selection process took into account the following competencies, Strategic Perspective, Business Goal Management, Risk Management, Internal Branding and People Management, Customer Focus, Performance Management and Achieving Excellence.
The consistent performance of the STAR Combination continued in 2010 which reiterate the trust viewers have in the 3 Stars of with more viewership than any other network, including those with more channels in their bouquet, STAR Combination delivers the power your brand needs to attract more consumers in marketplace.
