Mumbai: Django Digital added Zillionaire, a fashion jewellery brand, to its clientele. The agency will now manage the brand’s performance marketing and content creation mandate.

The jewellery brand, supported by the king of bling - Anupam Mittal, targets millennials and gen-z customers along with having a strong client base consisting of rappers like Divine, MC Stan and celebrities like Ranveer Singh and Karan Johar.

On collaborating with the agency, Zillionaire co-founder Aditya Fatehpuria stated, “We’re elated to associate with Django Digital for leading our media mandate, especially because of the synergy that we build together as one team trying to provide high-end fashion jewellery to its target consumers. An amalgamation of product expertise from us combined with the marketing expertise from the agency is surely going to bring something fruitful to the table.”

Django’s expertise in serving young D2C brands will come to its apt use with this collaboration. Winning the mandate, Django partner & performance marketing lead Vivek Shah said, “It has been a delight partnering with the inspiring young duo who’ve created a high-end profitable fashion jewellery business applauded by the viewers pan-India on national television. We’ve thoughtfully devised a media plan helping the brand escalate from here onwards and are super stoked to join hands with them in this exciting journey.”

Aditya Fatehpuria, and Raghav Goyal, the founders of Zillionaire, brought the brand to life in 2017 and walked away with an investment double their ask on Shark Tank India Season 2 by the Shadi.com founder Anupam Mittal.