Mumbai: Mia by Tanishq, has partnered with the Royal Challengers Bangalore's first all-women team as their main sponsor. The partnership is a tribute to these remarkable players' grit, perseverance, sweat, and struggle for creating a space and a legacy for women in cricket nationwide.
After a successful collaboration with Indian Olympic women athletes last season, the jewelry brand is strengthening its long-term commitment to encourage and support women in sports with cricket.
The brand has always been at the forefront of building a symbiotic relationship with a culture of acknowledging, embracing, and supporting women from various walks of life. This collaboration with RCB is a step ahead in making Mia more inclusive and diverse.
Mia’s association with the unrivaled players of the RCB team is the perfect match as each of these players is a true Mia woman who has a unique sense of style, which is not only powerful but also a true reflection of their indomitable spirit and can inspire the women of today.
Speaking about the association, Tanishq’s Mia business head Shyamala Ramanan said, "Our association with RCB women's team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone's lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive - they espouse everything that a Mia woman is. The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in."
Speaking on the occasion RCB head & VP Rajesh Menon said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like minded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.”
The brand has presented a short film to cheer up the team member’s lively personalities and vivacious attitude with #SheGotGame.
