Mumbai: With an aim to celebrate the success of female employees and to foster the culture of diversity, McDonald's launched a unique multi-nation campaign with the umbrella thought that ‘Inspiring Women, Inspire Women’. Six countries of McDonald's in the APMEA region including India (S&W), India (N&E), Philippines, Brunei, Indonesia, Vietnam, Taiwan and Thailand, came together to narrate #StoriesThatTakeYouForward campaign bringing to fore real inspiring stories from real voices, driving real impact. The campaign focuses on the women's commitment to creating opportunities for themselves and others in the company while also celebrating the accomplishments of some of McDonald's inspiring women who serve as role models for many.
Taking the center-stage, these women spoke about their journeys, ambitions, dreams, day at work, families, break time and how they encourage other crew members at the restaurants. These reels are followed by bite-sized Instagram stories throughout the day, highlighting the fact that wherever our women may be, their passion, dreams, and determination to make it happen are the same.
Westlife Foodworld managing director Smita Jatia said, “We at McDonald’s India place utmost importance on promoting a culture of gender equality and diversity. We recognize and celebrate the essential role of women in our workforce and are ever committed to creating equal opportunities that empower our employees and foster an inclusive culture that provides a level playing field.”
