Under the Star Gold Network, Disney Star Network has announced the launch of two new Hindi movie channels, Star Gold Thrills and Star Gold Romance. The new channels will cater to a wide range of audiences and provide high-quality content across genres.
Star Gold Thrills and Star Gold Romance will be available for subscription on cable networks, HITS, IPTV, and DTH platforms beginning 15 March 15.
Disney star network entertainment channels head Kevin Vaz said ,"With the launch of Star Gold Thrills and Star Gold Romance, we now have a bouquet of five Hindi movie channels under the Star Gold brand umbrella, elevating Star Gold from a movie channel to a unified network of movie channels. Audiences today have a high interest in blockbuster movies from around the world, but language remains a barrier for many. Research highlights that 68% of TV-Movie audience expressed their preference for watching Hollywood movies in Hindi and we are happy to break the language barrier and present movies that our audiences want to watch with Star Gold Thrills,"
"Female viewers consistently show a higher affinity for Hindi movies led by romance & drama, however there is not a single movies destination that caters to female audiences on TV. In fact, 98% of female TV-movie viewers would prefer a new Hindi movie channel dedicated to love and romance, and this makes Star Gold Romance a strong proposition,” he added.
Star Gold Thrills will be India's only 24x7 Hindi movie channel dedicated to high-octane action and will be an ultimate adrenaline driver with a diverse range of movie genres, including action, adventure-fantasy, thrillers, sci-fi movies, and the biggest franchises, including the best of Marvel and DC, Mission Impossible, Godzilla, X-Men, Transformers, Die Hard, and Pirates of the Caribbean. For the first time in Hindi, movie titles will be curated from some of the world's largest studios, including Disney, Twentieth Century Studios, Warner Bros, Sony, and Paramount. Star Gold Thrills will now have the most extensive library of international content of any TV channel. With the legendary brand Thums Up as a Channel Partner, the Star Gold Thrills launch promotions are sure to get people excited.
Star Gold Romance will be the TV destination for fans of love and romance in films, showcasing iconic titles as well as modern hits from Bollywood, South cinema, and Hollywood. From Luka Chuppi to Sita Ramam to Titanic, the channel will also feature some of India's most iconic and revered film studio - Yash Raj Films - and its most coveted Romantic films.
Speaking on the launch of Star Gold Romance, Yash Raj Films CEO Akshaye Widhani said, “In India, the idea of love & romance is formed through the magical lens of cinema! And, for more than five decades, YRF movies have captivated India and Indians who have discovered various shades of love & also expressed and celebrated it in their relationships. Our iconic characters from timeless hits like Chandni, Dilwale Dulhania Le Jayenge, Mohabbatein, Dil To Pagal Hai, Rab Ne Bana Di Jodi, Kabhi Kabhie, etc. continue to spread joy among generations of fans. We are delighted that some of our cult blockbusters will now have a new home in – Star Gold Romance – India’s New destination on TV for Love, Warmth & Romance.”
Television is still the most popular form of entertainment for 900 million people in India. The ability of television to deliver quality content to homes, bringing friends and families together, has always been its greatest strength. Disney Star continues to provide high-quality content for families to sit back and enjoy togetherness with newer channels such as Star Gold Thrills and Star Gold Romance.
