Mumbai: Bira 91, has announced that they have continued their partnership with Delhi Capitals for the Indian Premier League. Serving as their official partner for another season, Bira 91 is set to bring a fresh approach to fan engagement for one of India’s biggest sporting events. These partnerships are a true celebration of the fusion of cricket and beer, creating bespoke experiences for India’s new-age consumers.
Cricket and beer have long been considered a perfect combination, with many fans of the sport enjoying a chilled beer while watching their favorite teams in action. The experience of watching cricket with friends, family, or fellow fans is enhanced by the addition of beer, with the shared enjoyment of a few cold ones adding to the camaraderie and sense of occasion. Bira 91 has been a long-standing supporter of cricket, both through its association with the International Cricket Council (ICC) and the partnership with Delhi Capitals last year. The association with cricket has helped elevate the sports viewing experience of fans and helped increase the brand’s visibility amongst fans, with Bira 91 becoming a go-to beer for those watching cricket matches across India and beyond.
Bira 91 founder & CEO Ankur Jain expressed his excitement about the partnership and said, “We are thrilled to continue our partnership with Delhi Capitals for yet another exhilarating IPL season. Delhi is home for us and this deep-rooted connection with the city makes this collaboration truly special. As part of the DC Toli, our aim is to create unforgettable experiences for the passionate Delhi fans and make this season even more remarkable than the last.”
Delhi Capitals CEO Dhiraj Malhotra expressed their enthusiasm in renewing their partnership with Bira 91. "At Delhi Capitals, we are constantly striving to innovate and offer our fans the best possible experiences, both on and off the field. We are thrilled to continue our partnership with Bira 91, whose passion for innovation and creativity aligns perfectly with our own. Together, we look forward to another successful season and pushing the boundaries of what's possible!"
Bira 91 is one of the fastest-growing beer brands in the world, offering a distinct range of flavorful beers. By partnering with Delhi Capitals, the brand aims to expand its reach across regions and brew the timeless love Indians have for cricket and beer.
