MUMBAI: Essel Group’s direct-to-home (DTH) company Dish TV has appointed Dilip Jayaram as national ad sales head.

In his new role, Jayram will report to Dish TV COO Salil Kapoor and his task will be to establish Dish TV as a preferred platform for advertisers across the country.
 
Prior to Dish TV, he was with sports marketing company Procam International where he was serving as COO.

Kapoor said, “Dilip brings along with him more than 16 years of rich and extensive experience in advertisement sales and product development, an ideal mix to develop a robust strategy and revenue pipeline for Dish TV.” 
 
“Dish TV offers exciting new options for disruptive advertising in otherwise cluttered environment with a captive SEC A & B audience for advertisers/marketers/media planners in over 6600 towns in India and this is what would work in our favor while designing attractive solutions for the new age advertisers,” Kapoor added.