Mumbai: Shemaroo Entertainment, a leading player in India's media and entertainment industry, has announced the appointment of Hitesh Shetty as the new head of revenue for broadcast. With over two decades of experience in the media & entertainment industry, Hitesh has held prominent leadership positions at renowned companies such as Disney Star and Times of India Group. In his last stint with Disney Star, he handled the west portfolio of the flagship general entertainment channel Star Plus before taking over as director and national sales head for Star Bharat.

In his new role at Shemaroo Entertainment, Hitesh will be accountable for creating plans to increase revenue from current and upcoming Linear Satellite and Connected TV channels. Additionally, he will have a significant role in creating fresh sources of revenue for the company's digital businesses. Shemaroo Entertainment COO Arghya Chakravarty said, "We are glad to have Hitesh join us as the new Revenue Head for Broadcast. Hitesh's expertise and proven track record of driving revenue growth and developing successful teams will be a valuable asset in propelling Shemaroo’s growth. I wish him all the very best in taking the Broadcast business to unprecedented levels of success."

Shemaroo Entertainment COO of the broadcasting business Sandeep Gupta further added, "We are pleased to extend a warm welcome to Hitesh as the revenue head for broadcast. We believe that his previous success in driving revenue growth in the media industry and his experience working with prominent names in the industry will be valuable assets as we continue to expand and develop our broadcast business. We are confident that Hitesh will make a significant impact on our business and help us achieve our growth goals."

Hitesh’s appointment is a clear indication of Shemaroo’s steadfast commitment to fostering successful teams and driving revenue growth. He will report directly to COO of the broadcasting business Sandeep Gupta.