MUMBAI: In the second quarter of 2010, more Americans watched video on their mobile devices than ever before, according to media research company Nielsen.
While the number of people watching videos on their mobile phones remains relatively small compared to TV, they are increasingly using the devices to that end. On a year-to-year basis, the number of people watching mobile video increased more than 43 per cent, while the amount of time spent doing so was up almost seven per cent.
Overall Usage Number of Users 13+ (in 000s) Monthly Reach
| Q2 2010 | Q1 2010 | Q2 2009 | per cent Diff Yr to Yr | |
| Using a Mobile Phone | 229,375 | 229,495 | 220,527 | 3.99 |
| Mobile Subscribers Watching Video on a Mobile Phone ^ | 21,957 | 20,284 | 15,267 | 43.82 |
Monthly Time Spent in Hours:Minutes Per User 13+
| Q2 2010 | Q1 2010 | Q2 2009 | per cent Diff Yr to Yr | |
| Mobile Subscribers Watching Video on a Mobile Phone | 3:37 | 3:37 | 3:15 | 11.3 |
