Mumbai: The floor is a child’s first playground. From crawling to taking their first steps, to creating memories as they grow, floors have been a comfort zone for all kids. While parents take steps to create a safe environment for kids, ITC Nimyle celebrates the joy and satisfaction of clean floors that can be a happy safe space for kids, with their newly launched campaign film with ‘Nimyle Farsh hai, Khushiyon Ka Farsh.’ 

Conceptualised by Ogilvy and directed by Afshan Hussain Shaikh, the endearing film highlights the fact that children spend an ample amount of time indulging in activities on floors. In this slice of a powerful narrative, the protagonist, a little child, and his passionate practice for his school play where he plays a frog is a reminder to keep floors safe with the power of Neem in Nimyle. Produced by Good Morning Films, the film builds an instant emotional connect that transcends languages and boundaries. It will be aired in different languages across select states in India.

Commenting on the campaign, ITC Ltd Chief Executive, Personal Care Products Business Division Sameer Satpathy said, “Floors are often playgrounds for many, especially for children. The expression of unbridled enthusiasm, happiness and energy is more often on floors in a protected home environment. To keep floors clean and safe is extremely important and Nimyle with the power of neem enables clean and hygienic floors for all.”

Ogilvy India COOs Kainaz Karmakar and Harshad Rajadhyaksha said, “The floor beneath our feet is such a taken-for-granted space, which usually finds mention in this category of advertising only functionally. With Nimyle, being natural at root and warm as a brand, we laddered up this functionality of the safety of our clean floors, to the emotionality of what those clean, safe floors mean, especially for childhoods to flourish on them. For such a sweet idea, we are so happy with the way our film director, Afshan, has brought out this correlation between clean, safe floors being a part of healthy, wholesome childhoods.”

Providing safe floors for kids, Nimyle is a neem based, 100 per cent natural action* floor cleaner, available in retails and e-commerce platforms at Rs 150 for 975 ml in states across East India.

ITC Nimyle provides 99.9 per cent germ protection

Disclaimer: *100 per cent natural anti-microbial action basis lab study