MUMBAI: Marketing services agency G2rams has won the consumer connect mandate for the Philips Cinema 21:9 series TV.

In an attempt to give a cinema-like experience, G2rams has created a mini theatre at High Street Phoenix Mall in Mumbai to showcase features of the 3D LED Pro TV which comes with Ambilight technology.
  
Six Parallel Lines films will be shown here till 12 December starting today.

Says G2rams VP and branch head Mumbai Rachna Khanna, "It is exciting to launch the Philips Cinema 21:9 3D LED Pro TV. This is a first of its kind activity where the complete cinema going experience would be replicated, including meticulous details like popcorn snacks"  
 
PE Electronics COO - Philips Televisions India Neeraj Sethi said, "Cinema 21:9 is a world class Home entertainment experience, through this activation we aim to reach high end Indian consumers who love movies and would appreciate enjoying an unmatched cinematic experience in the comfort of their home. To bring this alive we have created an entire move hall experience for our customers."