Mumbai: In a continuous endeavour to provide unique and quality entertainment to its customers, India’s leading DTH company - Dish TV India Ltd has announced the launch of a new Value-Added Service (VAS) ‘Hollywood Indie Active’ on both its DishTV and D2h platforms. Acknowledging the growing popularity of subscribers viewing content in their own language, the company has joined hands with One Take Media to showcase popular and finest Hollywood movies dubbed in four languages - Hindi, Tamil, Telugu, and Marathi. Movies on this service can be watched without any ad-break on both DishTV and D2H platforms at a nominal price of Rs. 45 plus taxes per month.
The Indian market has seen a spate of releases in regional languages that have been huge box office hits. Leading Hollywood production houses have also been quick to catch on to this trend, releasing marquee titles in languages that the Indian customer can relate to. However, not all Hollywood movies are dubbed, neither are they dubbed in all regional languages, nor is there a single destination for one movie in various languages. Dish TV’s internal research showed that there is a clear gap of availability of hugely demanded dubbed international content and viewers want to watch content in their choice of language. The customer wants relatability and ease, and this is the core insight that Dish TV addresses with this service by filling this gap and fulfilling viewers' needs by providing international content in their own preferred language.
On the introduction of new services Dish TV India Ltd CEO Anil Dua said, “In sync with our ethos of providing the best and varied entertainment content to our viewers, we have introduced ‘Hollywood Indie Active’ on our platform to provide ad-free Hollywood content in four languages. We have a large subscriber base that watches Hindi, Marathi, Tamil, and Telugu content on our platform, and that is the reason we chose to launch this service dubbed in these four languages. Hollywood Indie Active is meant for viewers who also want to watch International content in their preferred language. Hollywood movies is a segment that our audience has an increasing appetite for, and this service is meant for people that need this. With the new service, the customer will be able to enjoy over 100 Hollywood titles in their own languages at an affordable cost”.
Hollywood Indie Active will showcase over 100 Hollywood titles and replenish many more titles every month from a variety of genres such as action, adventure, crime, thriller, mystery, sci-fi, suspense, horror, and more. The service is available on channel number 337 on DishTV and 320 on D2H.
Launched in 2019, Watcho Exclusives offer many original shows, including web series like Manghadant, Avaidh, Explosive, Aarop, Wajah, Tara Bhaiya Zindabad, The Morning Show, Happy, Bauchare-E-Ishq, Gupta Niwas, Jaunpur, Papa Ka Scooter among others. That’s not all, Watcho also offers Korean Drama and various other international shows. Watcho has recently forayed into the OTT aggregation business with its signature Rs. 253 per month plan. Featuring 11 popular OTT apps, it is fast becoming the go-to destination for an all-in-one OTT subscription. Watcho also features a unique platform for user-generated content called Swag where people can create their own content and discover their potential. Watcho can be accessed on a variety of devices (including Fire TV Stick, Dish SMRT, Android, and iOS cellphones, and D2H Magic devices) or online at www.WATCHO.com
