Mumbai: The Minimalist, one of India's inventive brand and digital solutions companies, has announced the reissue of their book titled ‘Think Like The Minimalist’ by its founders Chirag Gander and Sahil Vaidya. The book presents uniqueness and fresh ideas that will help young and experienced brand experts, digital designers and communication specialists think minimalistically yet impactfully at the most atomic level to create an effective and mindful shift in creative thinking in campaigns and brand designs.    

The book is aimed at marketers, brand managers, and design leaders who are looking for fresh and inventive ideas to differentiate their products and services in a cluttered marketplace. It’s easy to understand and its simplicity will help working professionals to produce thought-provoking ideas for implementation. ‘Think Like The Minimalist’ is an essential read that will encourage the thinkers of the new-age marketing world as well as aspiring marketers to think about brands intuitively and outside the box. The unique philosophy of the authors - Sahil Vaidya & Chirag Gander which is captured extremely simply in this book is backed by their experience and successful methodologies and case studies of their brand work set across the spectrum of digital age branding solutions.

The Minimalist co-founder Chirag Gander shared, "Minimalism is not just a design aesthetic, it's a way of life. We have been passionately implementing this philosophy that has delivered so many brand success stories for The Minimalist. Our book captures this very simply and shows the readers how to adopt this philosophy and apply it to their work and personal lives."

The Minimalist co-founder Sahil Vaidya, said, "The power of Minimalist thinking lies in its simplicity. We've used this philosophy to create innovative solutions for our clients, and now we want to share it with the world through our book."

The book presents an idea and depth of Minimalist thinking that has taken the world of creativity to another level and has the potential to inspire readers to adopt a Minimalist mindset not just in their work but in their personal lives as well. Reviewed and admired by some significant minds of the marketing and branding space, the book also has found the admiration of many aspiring young individuals.

‘Think Like A Minimalist’ by Sahil Vaidya & Chirag Gander retails on Amazon & Crossword at Rs 499 for the paperback cover.