MUMBAI: UTV Indiagames and Airtel digital TV, the direct-to-home (DTH) arm of Bharti Airtel, have announced the launched the official multi-platform game for the movie - Tees Maar Khan (TMK).
The two companies have launched the game across three platforms – mobile, PC and DTH, taking the Bollywood gaming phenomena to a new level.
UTV Indiagames COO Samir Bangara said, “Tees Maar Khan is undoubtedly the most eagerly awaited films of the year which will appeal to the masses at large. Adopting the same strategy, we are ensuring an all time access to the movie through a very engaging game. For the first time ever a movie based game is witnessing launch across three gaming platforms simultaneously and we are pleased to associate with Airtel digital TV who will take the game experience to a whole new level. With creativity, interactivity and a story oriented game play on all three platforms, we are sure the game will be a blockbuster in itself.”
Playing as TMK himself, the gamers have to rob a series of banks, museums and a train filled with tons of gold, tactfully avoiding the patrolling guards and various high-tech security devices.
Bharti Airtel chief marketing officer, DTH Services Sugato Banerji said “At airtel, we believe that the key to our brand is innovation and technology is one vital element of our innovation endeavours. Airtel Digital TV has been the pioneer in bringing innovative solutions that bring about a convergence of three screens, be it our mobile recording feature and now a triple play with Tees Maar Khan. Gaming resonates across all age groups, a large part of them being kids and young adults. Both these segments are emerging as key influencers in the DTH category and we believe associations like these will further our promise of enriching the lives of customers.”
The game is broken into three stages and will put the gamers’ reflexes to test as they immerse more deeply into this interactive game.
Inspired from the scenes of the movie, stage one – The Bank Robbery marks the start of TMK’s career in the world of crime! He has to cross three levels robbing banks by breaking through the security, cracking the lock and escaping with the loot before the alarm is activated.
Moving on the stage two – The Museum Heist, TMK now has to steal precious artifacts from some famous museums and pass through three such levels to finally come to the third stage - The Great Train Robbery. In this set, TMK is assigned to rob a moving train. Here the gamer has to jump from one bogey to another, reach the special compartments to infiltrate the heavily guarded interior and steal the precious cargo through three levels.
