Mumbai: TECNO, a global technology brand, presented its captivating explorer campaign today. The campaign resonates with the ethos of Keep Loving, Keep Living spirit of the poised-to-launch CAMON 20 series. The campaign embodies the spirit of “don’t stop exploring” and invites individuals to embark on an exhilarating journey of adventure and self-discovery.
TECNO Explorers’ Campaign commenced with the adrenaline-pumping Wingsuit Jump escapade. The same was live streamed on TECNO’s social media platforms to showcase the beauty of India from a novel perspective. The activity also captured breath-taking moments in the picturesque state of Uttrakhand.
TECNO’s camera-centric CAMON product line is meant for Zillenials who are enthusiastic to experience disruptive camera capabilities. Equipped with cutting-edge features, the upcoming TECNO CAMON 20 includes 3 products: CAMON 20 Premier 5G, CAMON 20 Pro 5G, and CAMON 20. The series establishes Ultimage- the ultimate image experience and would bring spectacular portrait video and night photography experience with the industry’s first Combination of Sensor-Shift OIS Anti-shaking Technology, 50MP RGBW Ultra-Sensitive sensor and proprietary AI algorithms which will disrupt the mobile photography segment and set it apart from its competition.
To make it unprecedentedly noteworthy, TECNO Mobile collaborated with HistoryTV18 to initiate a country-wide contest for the adventure junkies. Conceptualised and executed by HistoryTV18, the #KeepLovingKeepLoving contest created a lot of buzz on social media with hundreds of entries in just four days from which three entries were selected as winners. Viewers can follow the hashtag #KeepLovingKeepLiving to see the overwhelming response to the activity. Consequently, the three contest winners, Md Hussain, Protima Tiwary and Devesh Joshi will get a fully-sponsored trip to Rishikesh, the ‘Place of Sagas’ to unravel the new possibilities of adventure. All the exciting updates from the winner’s journey to Rishikesh can be followed on HistoryTV18 and Tecno Mobile India's social media pages.
Additionally, TECNO Mobile invites and encourages every explorer to join this exploration by sharing their own travel stories and experiences using the hashtag #EmbraceTheAdventure. Through this collective journey, participants can connect, inspire, and celebrate the beauty of life and the incredible moments that make it truly meaningful. The CAMON Explorer campaign will showcase a series of captivating videos and photos, capturing the excitement and beauty of the exploration. These stunning visuals will be captured using the powerful camera system of the TECNO CAMON 20 series, ensuring exceptional image quality even in challenging environments.
TECNO Mobile CEO Arijeet Talapatra expressed his enthusiasm for the CAMON Explorer Campaign, stating, "We are thrilled to introduce the CAMON Explorer Campaign, as it embodies our dedication to empowering individuals to embrace the thrill of adventure and embark on extraordinary journeys of self-discovery. This campaign serves as a catalyst to inspire people to unlock their potential, explore uncharted territories, and forge unforgettable memories that will last a lifetime. With our upcoming TECNO CAMON 20 series, we empower you to capture the essence of every moment and create visual stories that ignite the spirit of exploration. Embrace the thrill, embrace the adventure, and let your imagination soar."
TECNO valued the spirit of explorers for they never stop exploring more adventures in their lives. As the continuity of the brand's “Don’t stop exploring life’s new angles” campaign launched last week, CAMON Explorers’ Campaign further encourages consumers to break free from their comfort zone and never stop exploring new perspectives, which could help create new possibilities in life.
To further add to the fashion fervour, TECNO is hosting the thrilling 'CAMON Explorer Lounge,' an exclusive experiential fashion showcase that seamlessly merges fashion and technology this weekend. The event would also be leveraged to drive a massive social media campaign for creating a buzz around the CAMON 20 series. The same perfectly aligns with the essence of the CAMON 20 series, where innovation meets style, making it a must-attend event.
