MUMBAI: In order to make Canada-based Poynt Corp‘s mobile local search services applications available in the Indian market, Times Internet has inked a deal with the company. The new entity will be known as TimesPoynt.

Though the size of the account is unknown, the new entity will make its applications available on J2ME devices, Nokia, iPhone, Android and BlackBerry smartphones beginning in the first quarter of 2011.
 
Said Times Internet Limited chief executive officer Rishi Khiani, "The Poynt application is an excellent opportunity for both the companies to collaborate to provide mobile local search services to the Indian market".

Times and Poynt Corp will establish and manage a local version of the TimesPoynt application that will initially feature sections for local restaurants, nightlife, movies, events, weather and mapping. 
 
"The ability of its technology to provide such rich content to basic handsets, the expanding geographic footprint and support for multiple device platforms is an excellent fit to expand our own product portfolio. We are looking forward to a long and profitable relationship with Poynt," Khiani added.
The Times of India Group is expected to use its traditional and online media properties comprehensively to create awareness and push the adoption of the application among the 670 million mobile users in India.