Mumbai: Hyundai Motor India Ltd (HMIL), India’s first smart mobility solutions provider and the largest exporter since its inception, today announced the cricketing youth icon - Hardik Pandya as its brand ambassador for Hyundai EXTER. Hardik Pandya is a renowned Indian Cricketer, who is known for his explosive batting and bowling. He is one of the best all-rounders in world cricket.
Hyundai Motor India Ltd COO Tarun Garg said, “Hyundai EXTER is an extraordinary SUV, it is entering the Indian market at a time when style needs to be matched by substance, when the value goes hand in hand with performance, thus giving consumers much more than they desire. To epitomize this symbolic image of Hyundai EXTER, we could think of none other than Hardik Pandya, who has emerged as one of India’s brightest stars in the recent history of the sport of cricket. Based on his great performances on the pitch as a leader and his great family values, we are confident that Hardik Pandya will amplify our brand campaign and help connect Hyundai EXTER to Gen MZ audiences”.
Hardik Pandya, said, “I am really excited to partner with Hyundai for their new and highly anticipated SUV - the Hyundai EXTER. I am very passionate about cars and this SUV fits into my style perfectly. It is spacious and stunning inside, dynamic on the outside and loaded with all that you need to venture outside. From its bold stance to its thrilling drive, this one is a real game changer. I am sure India will fall in love with the Hyundai EXTER”.
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Hardik Pandya will be the brand ambassador exclusively for Hyundai EXTER. While Hyundai EXTER matches the pulse of gen z to engage in outdoor expeditions, travel and leisure, Hardik Pandya derives a quintessential parallel to these values through his energetic and vibrant lifestyle. With his energy, engagement and imagery, Hardik is an ideal fit to champion the brand campaign for Hyundai EXTER. Furthermore, Hardik’s unwavering confidence, composure on the field, and decision-making skills symbolise reliability and bring a sense of safety and security that fits the quintessence of Hyundai EXTER. His willingness to take calculated risks and capitalise on opportunities to secure victories positions a strong parallel to Hyundai EXTER as an SUV that is dynamic, smart, and stands out from the competition.
Given his considerable fan following and iconic stature as a sportsperson, he is the ideal fit to lead the brand campaign for Hyundai EXTER – an SUV designed to appeal to the newer generations looking to explore the world outside. This SUV is positioned as a vehicle for young Indians who desire to venture beyond their daily routine and explore the outdoors.
